Thinking
Opinions on design, honesty and what actually matters.
01
Design · AI · Positioning
What AI can’t replace
On creative judgment, human instinct, and why designers should stop apologising for both.
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02
Design · Public Sector · Courage
The campaign that was never launched
What the Together Watford brief taught me about design, politics and having the conviction to say what needs to be said.
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03
Design · Process · Thinking
Before you open a file
The best creative decisions are made before anyone touches a tool. Here is what that actually looks like in practice.
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